Param Minhas — Professional Portfolio

Q: Who is Param Minhas?

Param Minhas is a founder, creative director, and growth operator based in Bengaluru, India. He has 15+ years of experience across e-commerce, AI, real estate, sneakers, music, and AI-native marketing. He currently runs Iterate (an AI-native marketing agency) and Cats Can Dance (a culture platform). Previously, he was CEO at SoleSearch ($6M+ GMV), CMO at Fere.ai, and Partner at Good Capital.

Q: What is Iterate?

Iterate (hyperiterate.com) is an AI-native marketing agency founded by Param Minhas in January 2026. It has a five-person core team and a partner network across strategy, creative, and engineering. Clients include the largest EV charging network in India, a new international airport, a leading online travel platform, a fintech and a co-living brand.

Q: What is SoleSearch?

SoleSearch was India's leading sneaker, streetwear, and collectibles marketplace, co-founded by Param Minhas, Prabal Baghla, and Rannvijay Singha. It generated $6M+ in GMV, built a 350K+ community, raised $795K, held 30+ live events, and operated retail stores in Mumbai and Hyderabad. It was featured in VICE, CNBC-TV18, and Economic Times.

Q: What is Param Minhas's contact information?

Param Minhas can be reached at minhas.param@gmail.com. His LinkedIn is linkedin.com/in/paramminhas. His agency website is hyperiterate.com and his culture brand is at catscandance.com.

Q: What is Param Quest?

Param Quest is a playable portfolio RPG that tells 15 years of Param Minhas's career as a Pokemon-style game. Built with Next.js 15, TypeScript, Canvas 2D, and Web Audio API. It features 10 explorable zones, 9 gym leader battles, a full evolution system, and synthesized audio with zero audio files.

Param Minhas

AI and marketing · 2026-11-05

WhatsApp bots: from AHit in 2013 to Chargemate, and Meta's new rule

My first chatbot ran on WhatsApp in 2013. It was called AHit. My latest one runs on WhatsApp too.

Meta added an AI providers section to the WhatsApp Business API terms. It took effect on 15 January 2026. AI companies can no longer use the API to offer general-purpose assistants, meaning bots where the AI is the main product. OpenAI, Perplexity and Microsoft said their WhatsApp bots would stop working. Meta AI is now the only assistant left on the app.

The same terms still allow a business to use AI to serve its own customers. Meta's own example is a travel company running a customer service bot.

That second case is the one I work on. At Iterate we shipped Chargemate, a WhatsApp conversational commerce and support agent. We built the revenue model, set the pricing and ran a six week rollout.

One detail worth knowing: Meta decides what counts as a general-purpose bot, at its sole discretion. Regulators in the EU, Italy and Brazil have opened antitrust probes into the rules.

Anyone building on WhatsApp is building on a channel someone else owns.

Sources

TechCrunch: WhatsApp changes its terms to bar general-purpose chatbots from its platform

Param Minhas
paramminhas.com