PARAM MINHAS
◆ SAVE FILEFounder & Creative Director
Growth & Brand Leadership | GTM | AI-Native Marketing | Creative Direction | Product
Experience
15+ Years
Revenue
$6M+
Community
350K+
Network Led
90-Person
Raised
$795K
SUMMARY
Founder and creative director who builds growth, brand, and marketing functions from zero, then ships the product underneath them. Operator across the full GTM stack — positioning, demand generation, brand systems, performance — with a rare engineering hand: built AI products before “AI” was a category, co-building one of India's first conversational AI platforms in 2013. Has led teams from 5 to 90+. Built one company to $6M+ in revenue and a 350,000+ community on a $795K raise; now runs an AI-native marketing agency serving clients including a national airport and a national EV charging network. Based in Bengaluru.
EXPERIENCE
Jan 2026 – Present
AI-native marketing agency | Bengaluru, India | hyperiterate.com
- •Leads a 90-person network across strategy, creative, and engineering.
- •Clients include ChargeZone, Noida International Airport, PickYourTrail, Billione, and Monkspace.
Cats Can Dance ↗ — Culture platform (music, fashion & pet care), launched under Iterate
Mar 2026 – Present | catscandance.com
- •Designed and built a culture-discovery platform end-to-end — artist directory, event booking, and a music-production learning product.
- •Produced a series of live shows pan-India, in partnership with Impresario.
Jan 2025 – Dec 2025
Autonomous AI agent platform, funded by Ethereal Ventures | India | fereai.xyz
- •Joined early to build the growth and marketing function, rejoining long-time collaborator and co-founder Akshaya Aron.
- •Restructured marketing to run lean — sustained by AI systems and a small team rather than headcount.
- •Used that operating model as the proving ground for launching Iterate.
2022 – Dec 2024
Sneaker, streetwear & collectibles marketplace | India
- •Founded SoleSearch; joined by Prabal Baghla and Rannvijay Singha. Led a team of 40.
- •Raised $795K from Venture Catalysts, Anthill Ventures, and Cornerstone Ventures.
- •Generated $6M+ in total revenue over four years, with omnichannel retail in Mumbai and Hyderabad.
- •Built a 350,000+ follower community and ran 30+ live events, including SneakinOut — India's first sneaker convention format.
- •Secured press in VICE, CNBC-TV18, Storyboard18, Economic Times, Inc42, and Business of Fashion.
2020 – 2022
Enterprise AI platform | San Jose, California (HQ) | quartic.ai
- •Led a team of 5. Backed by Good Capital, Celesta Capital, and Michael Marks.
- •Rejoined at the direct invitation of the Good Capital partners following Octo's acquisition.
- •Built the marketing function from zero: brand identity, website, collateral, and press strategy.
2017 – 2020
Family office turned venture fund | New Delhi, India | wellfound.com/company/investopad
- •Partner for Tech & Growth as Investopad's family office evolved into Good Capital, an institutional Fund I.
- •Helped build the fund from family office to Fund I — sourcing, diligence, founder support.
- •Portfolio including Meesho (now one of India's largest e-commerce companies), Entri, Simsim, Amazon, and Forbes.
2016 – 2017
Conversational AI platform, acquired by Quartic.ai | New Delhi, India
- •Co-built with Akshaya Aron, backed by Good Capital — built AI products before "AI" was a market category.
- •Built and ran the entire marketing function from scratch and rebuilt the product dashboard end-to-end, working directly with engineering.
Founder — Hab Housing
2012 – 2015Branded budget hospitality | Pune, India
- •Built one of India's first branded budget-hospitality startups — the category OYO later scaled nationally.
- •$120K+ in revenue, fully bootstrapped. Grew from sole founder to a 16-person team across three cities.
Founding Team Member — GetRightPrice
2011 – 2012India's first price-comparison engine | Delhi, India
- •Joined the founding team in college, angel-backed by Sidharth Rao (founder, Webchutney).
- •Built the product catalog and crawl pipeline.
SKILLS
Growth & Marketing
Go-to-market strategy, Demand generation, Performance marketing, SEO & GEO, Community building, Event marketing
Brand & Creative
Brand identity systems, Creative direction, Copywriting, PR & press strategy
Strategy
Positioning, ICP definition, Pricing & packaging, Fundraising, GTM planning
AI & Engineering
AI-native marketing, Conversational AI & agent development, Full-stack web (Next.js, React), WhatsApp/bot integrations, Prompt engineering, Data pipelines
Leadership
Team building (5 to 90+), Hiring, Founder coaching
Tools
Notion, Linear, Figma, Cursor, Claude, Webflow, Shopify, Meta/Google Ads, GA4, n8n, Zapier
EDUCATION
BE, Computer Science
Pune University
PRESS & RECOGNITION
Major features: VICE, Storyboard18 (syndicated to Forbes India), CNBC-TV18, The Established
Funding coverage: Economic Times, Entrackr, Indian Retailer, YourStory
Profiles: CB Insights, Crunchbase, PitchBook
OPEN TO
Senior operating and CMO-track roles, fractional/advisory mandates, and operator-investor partnerships — at AI-native, brand-led, or culture-driven companies.